TASK | When the CDC & FDA paused the distribution of the Jansen Vaccine on April 13th of 2021 due to blood clot in patients that may be linked to the vaccine. Create a (hypothetical) crisis communications plan for J&J.
PROCESS | After choosing representatives and determining our game plane and perspective, we conducted thorough research on the events, spokespeople, political climate in regards to the vaccine, popular opinions, etc. to hone in on our message, delivery and overall communications plan proposal.
OUTCOME | Communications plan proposal deck, press release & video message (contact if interested!)